When the holiday season kicks in, it is not uncommon for websites to change their policies in several areas. Have you thought through what needs to be update on your website?
How do you know if your email metrics are good? Is your average email open rate one you should be happy with? Are your email click rates lackluster? We’re looking at how you can watch your brand’s metrics over time and measure whether yours are successful, or if you should take another look at them.
Emojis are a fun, lighthearted way to add to your message, and they’re everywhere. From texting to Twitter, they’re here to stay. They’re expressive and they use minimal space—what’s not to love? How about using emojis in email? More specifically, do emojis in the subject line lead to more opens? We take a look at whether your business could benefit from the addition of emojis, or if you’re better off steering clear.