There are several key terms that business owners should know in order to get the most out of their email program. Great performance from your email marketing doesn’t just happen and maintain itself.
Email delivery and returns dwindle over time if you don’t have the right technical setup, ongoing upkeep and an eye on performance indicators.
A well-maintained program can continue to grow and be your strongest digital marketing channel. Your marketing team or an email expert can keep you program finely tuned.
Business owners should know these terms and ask marketing teams how they manage them for you. If terms like DKIM, CTOR, CANSPAM, CASL, GDPR and Churn are foreign, take 5 minutes to read today’s article and learn.