Should You Be Using Emojis in Your Subject Lines?

Should You Be Using Emojis in Your Subject Lines?

Emojis are a fun, lighthearted way to add to your message, and they’re everywhere. From texting to Twitter, they’re here to stay. They’re expressive and they use minimal space—what’s not to love? How about using emojis in email? More specifically, do emojis in the subject line lead to more opens? We take a look at whether your business could benefit from the addition of emojis, or if you’re better off steering clear.