Emojis in your subject lines may help to increase your open rates, but you’ll want to be sure you’re using them in the best way. We’re looking at different uses of emojis and talking about best practices for enhancing your subject lines without relying too heavily on emoji use.
Emojis are a fun, lighthearted way to add to your message, and they’re everywhere. From texting to Twitter, they’re here to stay. They’re expressive and they use minimal space—what’s not to love? How about using emojis in email? More specifically, do emojis in the subject line lead to more opens? We take a look at whether your business could benefit from the addition of emojis, or if you’re better off steering clear.