The world is changing, and information that you gained from prior marketing may not apply anymore. The best split testing and segmentation done in 2019 should be challenged and put to the test.

Marketing tools continue to improve the ways you can use customer data for more personal and AI-based marketing, and legislators continue to generate privacy laws dictating how companies handle customer data. We’re looking at information you should collect to help you review your privacy and data collection policies.

How is your email program performing? When you look at your open, click and conversion rates do you know if you should be happy with the results?

The best evaluation of your email program is always to look at how your own metrics are trending over time. You can supplement that review with industry benchmarks. We’ve gathered 2020 email industry benchmarks in one place for easy reference.

The first quarter is often a time for goal-setting and planning for your business and your marketing programs, so we take a look at ten email marketing goals you might consider in 2020.

A split test can really benefit your marketing campaign, as good tests provide insight that can be used to improve future campaigns. If you haven’t run a split test before, or you want to improve your results, you’ll produce the most effective split test when you follow our tips.