Digital Marketing and Email are constantly evolving. Technology and best practices change. Work with someone who has first-hand experience and can share that knowledge as it applies to your business.
We Know Email Software Solutions
At Peak Marketing Communications, we don’t promote a specific email package, or benefit from referrals. Instead, we work with your tools. If you don’t have any, we’ll help you select figure out what systems meet your needs.
Colleen Cardarella has worked with some of the most feature-rich packages including Lyris and Silverpop, agency products like Blue Hornet, CRM business solutions including Infusionsoft, Ontraport, and SalesFusion even products that serve businesses just starting with a small mailing list. The list of solutions Peak Marketing Communications work with on behalf of our clients is always growing.
We Understand How Email Integrates
No aspect of your marketing is completely separate from others. While Peak Marketing Communications focuses on email, our staff keeps on top of the successful practices in all aspects of online media and can ensure your email program works with all your tools. Your email database can be used to create targeted ad groups on Facebook. Your landing pages can offer a lead generation point for your email system. Your analytic package can measure email conversion. The list goes on. Let Peak Marketing Communications help you integrate and leverage every opportunity.
About Colleen Cardarella
Colleen Cardarella is a marketing communications professional with decades of experience. She has experience growing existing email programs to drive 7 digits in annual sales, as well as helping companies start the path from housing a database of email addresses, to actively and regularly communicating with their contacts.
She holds a B.S. degree in electronic media from Syracuse University's Newhouse School and an MBA with a marketing concentration from the State University of New York at Buffalo. She is also a trained public speaker.
Colleen's role in online marketing for various companies has ranged from E-Commerce Manager for a family of brands, to roles as a Marketing Director and VP of Marketing.
Through all the companies she has worked with, Colleen has developed a love and affinity for the intricacies of email marketing, and the opportunity it offers businesses to build a dialog with their customers.