The saying, “There’s only one chance to make a first impression,” is very true of email.  When a contact opts in to your email list, make sure your first impression is your best.

Crafting a great email welcome has become a bit of an art form.  The right messaging will convey...

There are several key terms that business owners should know in order to get the most out of their email program.  Great performance from your email marketing doesn’t just happen and maintain itself.

Email delivery and returns dwindle over time if you don’t have the right technical setup, ongoing upkeep and an eye on performance indicators.

A well-maintained program can continue to grow and be your strongest digital marketing channel.  Your marketing team or an email expert can keep you program finely tuned.

Business owners should know these terms and ask marketing teams how they manage them for you.  If terms like DKIM, CTOR, CANSPAM, CASL, GDPR and Churn are foreign, take 5 minutes to read today’s article and learn.

Are you e-mailing too often? Frequency probably isn’t the reason you aren’t engaging as much as you’d like. In fact, we think you may not be e-mailing enough. Segmenting and sending content people care about is more work, and will require you to e-mail more often than you do now, but the long-term relationships you foster will be more personal and beneficial for everyone.