Mailchimp announced Friday the Email Service Provider (ESP) is ending its integration with Shopify.
If you use both Mailchimp and Shopify and are affected by the technology breakup, here’s what you need to know and do.
Existing connections between your systems will end on May 12th, 2019. What does this mean? When data from your Shopify store stops passing to your Mailchimp account, there will no longer be data to populate information like new subscribers to welcome, abandon cart messages, emails sent to people who browsed your store, and even metrics for your reporting. These processes will break if you don’t take action.
Mailchimp is guiding customers to set up a 3rd party integration tool to automate your data flow like Zapier, ShopSync or Automate.io, hire a developer to write a custom process for you, or manually export data from Shopify and import it to Mailchimp. The manual work-around is a time-consuming process and neither real-time nor an ideal customer experience.
Your other option is to shop for new providers and migrate your store or email providers.
If you’re looking to change e-commerce provider, start by taking a look at Internet Retailer’s 2019 guide. You can find it on their website, here’s a link to their page to get you started.
If you’re looking to shop for a new email service provider, start here.
The process of finding the right fit can be daunting, but it doesn’t have to be. There are more than 50 options for technology partners to send your marketing and transactional emails. You just need to determine what you’re looking for and then start shopping.
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