Apple is rolling out changes to iOS 15 and macOS Monterey for email that has marketers buzzing and arguing about what it means for email marketing campaigns. We’re looking at everything you should know about the changes, and steps you should be taking now to ensure that your email campaigns don’t suffer.

Maintaining a contact list for email campaigns requires more strategy than ever before. Why?

With the growing importance of email as a marketing tool and the growth of Artificial Intelligence (AI), Email Clients use algorithms to choose what emails land at the top of a contact’s inbox.

When your company sends a lot of emails, you earn what’s called a sender reputation. The better your reputation, the better the delivery of your campaigns.

So how do you stay on the good side of the AI algorithms to keep a good reputation and get your message seen as a priority?

Thinking of changing email service providers (ESPs)? With 50-100 providers on the market, each with different strengths, it is not uncommon to switch. As your business grows and changes, you should periodically review your options and make sure you are still partnering with the ESP that is your best fit for now, and for your growth plans.

Did you know Gmail is reaching out and asking people on your list if they’d like to sever their email relationship with you? Your Email List is gold to your business. We’re looking at why Gmail is asking your customers to divorce you and talking about ways you can make sure that they choose to stay.

With social distancing, restricted travel, work from home, and many businesses shuttered, the world changed in 2020. Returning to “normal” will never be returning to the way we did everything in 2019. We’re looking at four ways the pandemic changed marketing, and why companies should consider them and revisit their marketing strategies.