The week of Black Friday and Cyber Monday is the biggest promotional week of the year, so how did some big retailers measure up? Following the 2018 season, I’m looking at some of the best emails I received, as well as some that really missed the mark. We look at creativity, personalization, and some good (and other not-so-good) efforts.

Growing your prospect list takes work and focus on email acquisition; maintaining your list size requires adding new contacts. Increasing your list size means aggressively adding new contacts.

We provide some of the most common strategies to acquire email contacts, including a chart to identify if these tactics are most often used for business to business (B2B) or business to consumer (B2C).

Are your contact data fields set up properly and your systems sharing data frequently enough to comply with permission-based marketing rules? We’ve compiled a list of a few points that you should consider, including how you handle opt-outs, ensuring that you’re compliant with CANSPAM regulations, and being sure that you are e-mailing the right content to your list.

LinkedIn has over 300 million users and its content gets high ranking in Google search. If you aren't using LinkedIn to promote your business, you should be. We explore the ways that you can be sure that posts you share to LinkedIn generate the most engagement and interaction from your audience.

If you’re a busy CEO or Entrepreneur, it is very important that you know some key information about your own business and its Data Privacy Policies.  Laws like the GDPR, CASL, and CANSPAM dictate how you handle information, and when they change you'll want to update your policies.  Find out what information you should know in order to comply with these laws and ensure that your business has the best Data Protection policies in place.