The world is changing, and information that you gained from prior marketing may not apply anymore. The best split testing and segmentation done in 2019 should be challenged and put to the test.
Privacy Regulations & Preparing for a Review
Marketing tools continue to improve the ways you can use customer data for more personal and AI-based marketing, and legislators continue to generate privacy laws dictating how companies handle customer data. We’re looking at information you should collect to help you review your privacy and data collection policies.
Email Performance Benchmarks By Industry
How is your email program performing? When you look at your open, click and conversion rates do you know if you should be happy with the results?
The best evaluation of your email program is always to look at how your own metrics are trending over time. You can supplement that review with industry benchmarks. We’ve gathered 2020 email industry benchmarks in one place for easy reference.