Emojis in your subject lines may help to increase your open rates, but you’ll want to be sure you’re using them in the best way. We’re looking at different uses of emojis and talking about best practices for enhancing your subject lines without relying too heavily on emoji use.

Emojis are a fun, lighthearted way to add to your message, and they’re everywhere. From texting to Twitter, they’re here to stay. They’re expressive and they use minimal space—what’s not to love? How about using emojis in email? More specifically, do emojis in the subject line lead to more opens? We take a look at whether your business could benefit from the addition of emojis, or if you’re better off steering clear.

What makes an email address in your email database good or bad? What can you do about them for good list hygiene? We break down the basics for you.

Personalizing marketing is becoming increasingly important and the focus will only increase in the future. Email gives you incredible flexibility to implement personalized marketing, but it has to be done strategically.

Before you can send an email personalized to someone’s interest, you need to know something personal about them. We’re looking at how you collect data points about your email marketing list and how you learn what matters to your audience.