Growing your prospect list takes work and focus on email acquisition, just like a growing garden. If you neglect growing your list, it will start to die off. Email lists have a 30% churn rate on average. That means up to 30% of the names on your list today won’t be seeing your emails a year from now.
Maintaining your list size requires adding new contacts. Increasing your list size means aggressively adding new contacts.
Below are some of the most common strategies to acquire email contacts. Use the chart to identify if these tactics are most often used for business to business (B2B) or business to consumer (B2C).
There are many more strategies businesses can use to add prospect addresses to a database.
If you’d like to learn more about using any of these methods, or if you need help selecting the right strategy for your company, contact us today at ideas@peakmarketingcommunications.com.