The future of e-commerce is mobile.  The shift to mobile commerce has been rapid and it is important to keep pace with the trend.

Sending emails to someone who opted out of receiving your emails is a taboo subject with most marketers.  It’s easier to say you must never contact the individual, than explain the exceptions. So the subject is often swept under the rug.  You can and should send transactional emails when they apply, even if the individual has previously opted out.

Creating great subject lines can make or break your email performance. If contacts don’t open your emails, they don’t see the email content you crafted. 

The subject line is no longer the only copy factored into open rates these days. What your contact sees before they decide to open or delete varies widely, depending on how they read their email.   We tested one email to multiple accounts and devices.  The results may surprise you.

Deliverability and List Health Part 3:  Building and Maintaining a Healthy List

How you add names to your list and maintain your database are key to promoting good delivery rates. There are a few key points every company should look at in their email processes, to promote a healthy email list.

What if my email is not reaching my audience?

Today we continue our series on email deliverability and list health.  Last month we discussed, how to know if your email is really reaching your audience.  If you took a deep look at your email programs and found anything from sub-par performance to a serious issue, what do you do next?

We look at blacklists, bad addresses and reactivations.