This month we start a 3-part series on email deliverability and list health.  You can have the most creative and compelling emails on the planet, but if they don’t reach your audience, what good are they doing?

Part 1: How do I know if my email is really reaching my audience?  Let's talk about yourabout open rates, bounces, reputation scores and monitoring.

Sending text messages is becoming an increasingly popular method to communicate with your list.  It’s quick, goes right to the person’s mobile device wherever they are and can request an immediate response.  

Text or SMS campaigns should be incorporated into your email strategy and calendar.  The timing of your texts and emails should be carefully coordinated to work as one cohesive campaign.  The recipient is likely receiving both on one device, so orchestrate your messaging with that in mind.

5 Myths About Email Small Business Owners Tell Themselves.

Email strategy should be one of a business startup's first tasks. There are 5 common lies entrepreneurs tell themselves, which delay setting up an email program.  Do you see yourself in this list? Are you throwing roadblocks in the path to your own success?

What is a preference center and why are more and more businesses implementing this email feature?

Preferences allow your customers to self-select the email they do or do not want to receive from you.

There are two key benefits to preferences.