Email Marketing Blog
Too often I see businesses hit the panic button if someone unsubscribed from email. A common reaction to a couple of removed addresses is to decide to email less often.
Opt outs are healthy and a natural part of the feedback loop from your list, as long as they stay at a low rate. Not every contact should stay on your list forever. Let’s explore when opt outs do make sense. Then we will look at when opt out data should be a red flag and how to respond.
Did you know you can upload your email list to your business Facebook account and create a marketing segment to target your email contacts through Facebook? You can, and if you advertise on Facebook, you should. Even if you don’t plan to advertise in social media channels, if you have a list at least in the thousands, you may still benefit from creating a segment on Facebook that mirrors your email database.
Your priority with new web visitors should be to convert each person to a contact on your email list and build a relationship.
Think of your visitors as prospective employers. You are interviewing for a chance to build a working relationship with any guest. You want to win the opportunity to deliver your messages to their private email inbox. Work hard at gaining their trust, interest and email opt-in.
Use four tried and true interview tactics to win them over:
Website addresses can be rather long. Length can be a problem when you're listing your web page information in a limited space.
Let's say you are sharing information about your website on twitter. When you tweet, you can only use up to 140 characters. With a long website address that doesn't leave you much room to say anything about your page!
That's why there are handy tools called url shorteners.
