marketing

Email Marketing – The Fine Line Between Being Personal and Being Creepy

Email Marketing – The Fine Line Between Being Personal and Being Creepy

Most people have shopped on a site, put something in their cart, then seen the same product in an email, a banner ad, and in their social media feed within 24 hours.  This type of retargeting can be highly effective in creating conversions and is good practice. It can also raise eyebrows about data privacy, especially if your messaging is not worded carefully.