Business Database Setup for Permission-Based Marketing in the US
You probably have several customer contact points where you collect customer and prospect data.
But do you have your contact data fields set up properly and your systems sharing data frequently enough to comply with permission-based marketing rules?
We've compiled a list of a few points you should consider, whether you have separate databases for your CRM and ESP or one.
Whether you are collecting permission to market via email, text or phone, you'll want to make sure your database architecture can accommodate these data points.
Download our list of database considerations for permission-based marketing.